For Roasteries
Your coffees are
already being logged.
We pre-built roastery profiles from public sources so users could log your coffees from day one. If you roast specialty coffee, you're probably already here. Claiming your profile is free — and it takes ten minutes.
We built this with roasteries, not at them.
Cuppd launched with a database of 150+ specialty roasteries across London, Lisbon, and beyond. That database was built from public sources — your website, your existing DTC listings, your social presence. We didn't ask permission first because there was nothing to ask: the data was already public, and the coffees were ones your customers were already trying to remember.
A pre-built profile means a user who scans your bag, finds you on a city map, or searches your name can log that coffee immediately. You benefit from the network before you've done a single thing. Claiming your profile hands you control of that record.
No listing fee. No editorial gatekeeping. No algorithmic disadvantage for choosing the free tier over a paid one. Your appearance in recommendations is based entirely on taste match — never on what you've paid us.
Our commitment
Recommendations are built from taste profiles only. A roastery cannot pay to appear in a recommendation it doesn't belong in. Promoted placements affect the order within a qualified set — never inclusion in an irrelevant one. We will say this explicitly in the app, on every recommendations screen.
What claiming gets you.
Everything below is included in a claimed profile. No subscription required. The founding cohort of roasteries is doing Cuppd a favour — this is the least we can do.
Claim and verify your profile
Verified badge, editable bio, location, website, social links. Your record — your control.
Full coffee CMS
Edit any pre-filled coffee, add seasonal lots, retire sold-out bags. Set origin, process, variety, tasting notes, price, and bag image.
Cafe availability mapping
Add your wholesale stockist cafes. They appear on city maps and taste-matched stockist recommendations. Users confirm availability — the map stays live without you maintaining it.
Community tasting notes
See aggregate ratings and the flavour tags users are associating with your coffees. Platform-computed, never editable — that's what makes it credible.
New release notifications
Add a new coffee to your shelf and every follower gets notified. Free channel to your most engaged customers.
QR bag scanning
Every bag you produce can be logged by users in seconds. The QR sticker programme connects the physical bag directly to your Cuppd profile. Stickers are free.
The Gym mechanic
A different kind of follower.
Every time a user logs one of your coffees, they progress through a tier system tied specifically to your roastery. A user who's logged 25 of your coffees is a Gym Leader — your most loyal, most vocal, most engaged fan on the platform.
This isn't a follower count. It's a depth-of-relationship score. A Gym Leader who logs their 26th coffee from you is qualitatively more valuable than 26 people who each tried you once. Your analytics dashboard (Roastery Pro, V3) shows you exactly who those people are, where they are, and what they taste when they drink your coffee.
No other platform in the coffee space has this. The Gym is why Cuppd is built on logging, not rating — and why the supply-side data compounds in a way that a star rating never could.
Gym tiers — per roastery
When the network is big enough
to make the data useful.
Roastery Pro launches in V3, once enough users have logged enough coffees per roastery for the analytics to mean something. The target is roasteries with 500+ Gym members.
We're being direct about this because we'd rather you claim your free profile today knowing the full picture than feel sold to later.
Analytics dashboard
Follower growth with city breakdown. Coffee performance by logs, avg rating, and trending momentum. Taste profile heatmap — what flavours your audience is tasting in your coffees. Archetype affinity: which of the ten Cuppd archetypes drink your range. QR scan counts per location. All compounding over time.
Direct messaging to followers
Message users who have logged three or more of your coffees. New release, limited stock, event invitation. Up to four messages per month. Opt-in only, frequency-capped. The channel to these people only exists inside the subscription.
Event hosting
Create tastings, open days, and cuppings in the Cuppd city event feed. Invite your followers — and high-tier fans of nearby roasteries you choose to co-invite. A room full of people who already know your coffee.
Sample programme
Send physical samples to curated high-tier Cuppd users. They return structured tasting notes through the platform. You get aggregate analysis comparing their perception to your own tasting notes. R&D feedback that doesn't exist anywhere else.
Featured coffee
Pin one coffee to the top of your profile shelf. One at a time. Designed for seasonal launches, limited lots, and new releases. Rotates at your discretion.
Brand colour and hero image
Replace the Cuppd default gradient on your profile with a full-width hero photo and your own brand colour accent. WCAG AA validated — the CMS warns if your colour fails contrast. Your profile, your brand within Cuppd's container.
What it costs.
Claimed Profile
£0
Forever. No card required.
- ✓Verified profile badge
- ✓Full coffee CMS
- ✓Cafe availability mapping
- ✓Community tasting notes
- ✓New release notifications to followers
- ✓QR bag scan programme
- ✓Basic stats: logs, avg rating, followers
Roastery Pro
£79
/month
Or £69/month on annual billing. Launching V3.
- ✓Everything in the free tier
- ✓Analytics dashboard (city, archetype, taste trends)
- ✓Direct messaging to followers (4/month)
- ✓Event hosting and fan invitations
- ✓Sample programme
- ✓Featured coffee pinning
- ✓Brand colour and hero banner
- ✓Promoted placement (order within qualified set)
Pre-launch roasteries get first access to Pro at launch, six months at the annual rate, and a founding roastery badge on their profile.
How to claim.
Tell us your roastery
Submit the form below — roastery name, your email, and your city. We'll cross-reference with the existing database and reply within one business day.
Get access to your profile CMS
We send a magic link to your profile editor. Complete the verification step (confirm your domain or social handle) and the verified badge appears.
Audit and update your coffees
Check the pre-filled coffees. Edit anything wrong, add anything missing, retire anything that's sold out. Your profile goes live to users immediately.
Claim your roastery
Takes 2 minutes. Free. No payment details required.
Questions.
My roastery isn't in the database. Can I still claim?+
Yes. Use the form above and select "not in database yet". We'll build your profile and send you access within two business days. If you want to get us started faster, include your website URL in the message field.
What if the pre-filled information about my roastery is wrong?+
The claim process is specifically designed for this. Once you have access to your CMS, you can edit everything — bio, location, coffees, tasting notes, images. Anything we got wrong, you fix.
Can I pay to rank higher in recommendations?+
No. Recommendations are built from taste-match data only. Promoted placements affect the order within a taste-matched set — they cannot put you in front of someone whose profile doesn't match your coffees. We say this in the app.
What is the commerce commission?+
In V2, Cuppd will include a buy-direct button on coffee pages. For the first 90 days after V2 launch, commission is 0%. It then moves to 5% of transaction value. You are never required to enable the commerce feature — it's opt-in.
When does Roastery Pro launch?+
V3. We're not putting a date on it because the honest answer is: when we have enough users per roastery for the analytics to be genuinely useful. We'll communicate directly with claimed roasteries when that threshold is approaching.
What are QR stickers and how do I get them?+
Small stickers that link a specific coffee bag to its Cuppd profile. A user scans the bag, the correct coffee record opens, they log it in ten seconds. They're free. We send them to you after your profile is claimed and your coffees are listed.
Do my customers need to create an account to log my coffees?+
No. Cuppd uses deferred account creation. A user can log coffees, build a taste profile, and earn Gym tiers before they ever sign in. Account creation is prompted after their first log — it's not a gate.
Your roastery is probably already here.
150+ specialty roasteries pre-seeded. Claim yours for free. Be part of the founding cohort.
Free forever at the base tier. No card. No commitment.